Our Mission

Built for the mountain.
Fair to the restaurant.

AlpineTable exists to help mountain restaurants keep their hard-earned margins. We believe other solutions are predatory and ignore the realities of this niche, so we built a platform with low subscriptions, where you only pay when you actually have business.

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Wooden chalets along the main street of Morzine in summer, with the church and a forested mountain behind

Morzine, France

The Story

"Why don’t you take
online bookings?"

  1. 01

    I asked a local mountain restaurant this simple question. Their answer was immediate: existing systems simply did not work for them.

  2. 02

    The pricing models were predatory. The software was rigid and could not handle the unpredictable nature of high-altitude hospitality: weather changes, chairlift access, or sudden seasonal shifts.

  3. 03

    That conversation changed everything. I realized they needed a system designed explicitly for their environment. So I decided to fix every single problem for mountain restaurants.

Portrait of Pedro Marques, founder of AlpineTable
LocationLes Gets, France

The Founder

Deep expertise.
One focused passion.

Hi, I'm Pedro Marques, the founder of AlpineTable. I bring years of experience across hospitality, complex payments, and helping small businesses scale globally. Now, I'm putting all of that to use to protect the independent mountain restaurants I love.

  1. Hospitality

    Booking.com

    Working in global hospitality taught me exactly what guests expect and how high-volume reservation systems succeed.

  2. Payments & Hardware

    Adyen

    Built POS systems and point-of-sale hardware from the ground up, understanding the critical need for seamless on-premise operations.

  3. SMB E-commerce

    Shopify

    Helped small independent businesses sell internationally, fighting for the little guys to scale and manage their unique operations.

  4. The Passion

    Living the Season

    I live seasonally in Les Gets in the French Alps. I built this because I am deeply passionate about this community and wanted to solve a problem right in my backyard.

    Les Gets, France

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